About Us
Kid Im Atid Tov is a public benefit company, that dedicates its efforts to promote and empower children and youth who grow up without an environmental opportunity, and motivating them from a life of survival to self-realization of their potential.
Kid Im Atid Tov was established as a result of great success of past philanthropic activity working with charities in Israel.
Kid Im Atid is an Initiative and comprehensive factor of empowerment of children and youths, through recruitment of associations workers in the field.
Kid Im Atid Tov has undertaken to develop and expand existing projects of the WHITE ROCK ROSE charity, in the city and bring new charities and programs that will lead to the empowerment of children and youth. we focus mainly on the city Ashkelon.
“"Educate a boy according to his way also because an old man will not be deprived of it”
The leading team
Issac Hirsch
Professional consultant to the RES Group, With extensive managerial and operational experience as director of the energy and industry department at SIEMENS Israel and AFCON – one of the leaders in the field of technological infrastructure in Israel, where he was responsible for building power plants in Israel and around the world. he holds a bachelor's degree in business administration. married' father two children and a grandfather of five granddaughters. lives in Ashkelon.
Avi Tal
Former senior member of the Shin Bet, with extensive managerial and command experience in a variety of field and training positions in Israel and abroad. Among other positions, he commanded the senior state course for intelligence of the State of Israel. He holds a bachelor's degree in communications and a master's degree in business administration. Speaks 4 languages, deals with business entrepreneurship and staff management in municipal elections. Married, fahter two children and grandfather of five grandchildren. lives in Ashkelon.
Liat Mashraki
CEO
CEO
Since 2012, works in the filed of philanthropy supporting children at risk, manages and collabararete support from Israel and abroad.
She has bachelor's degree in human resources, management and aconomics, and a master's degree in management and public policy.
married and mother of 3 daughters.
Lives in Ashkelon
"When they tell you, you cannot, They show you their limits, not yours
Ken Robinson